Moz
Use Moz data in SplashDash to analyze SEO authority, backlinks, and site trust over time.
Last updated: July 3, 2025
Updated by: Ruan Marinho
What is this integration?
The Moz integration allows you to connect Moz to SplashDash and access key SEO metrics like domain authority and backlink profiles. It brings Moz’s trusted SEO insights directly into your reports and dashboards without switching between platforms.
This connection helps you monitor website strength, identify link-building opportunities, and assess risk with spam scores.
What does it gather?
Once connected, SplashDash uses Moz’s API to pull valuable SEO metrics for your domain or URLs:
Page Title – The title tag of any URL you’re analyzing
Page URL – The direct URL being measured
Domain Authority (DA) – Moz’s score (0–100) predicting how well a domain will rank. SplashDash analyzes this at a local level
Spam Score – A percentage (0–100%) estimating how risky a domain may appear to search engines
Link Metrics – Including number of inbound links, linking domains, and follow vs. nofollow breakdowns
What kind of reports can this integration be used with?
Moz data works well in SEO and performance tracking reports where domain trust and link quality are key metrics:
SEO Health Reports – View domain authority and spam score across your local competiton
Backlink Audit Reports – Identify backlink sources and evaluate link quality against your local competiton
Competitor Comparison Reports – Compare DA and spam scores between your site and local competitors
Content Performance Reports – See how individual pages are performing based on authority and link signals
Client SEO Dashboards – Include trusted Moz metrics in live dashboards to communicate progress clearly
Example report
A sample report generated using data from the Moz integration showcasing domain authority.
Source: Moz and Ahrefs
Frequently asked questions
What kinds of insights does Moz provide that other SEO tools don’t?
Moz is especially known for its Domain Authority (DA) and Spam Score metrics, which provide a clear view of how trustworthy and competitive a site is.
While other SEO tools offer backlink data, Moz’s scoring system is widely recognized and easy to understand for clients and teams. This makes it a strong complement to other tools by adding credibility and clarity to your SEO reporting.
How often is Moz data updated in SplashDash?
Moz updates its index regularly, and SplashDash pulls the most recent data available from the Moz API. While updates are not in real time, most key metrics are refreshed weekly. The integration ensures your dashboards always reflect the latest available Moz data.
What makes Moz metrics like Domain Authority useful?
Domain Authority (DA) is a widely recognized metric for predicting how well a site can rank in search results. It’s helpful for evaluating your own site’s strength, assessing potential backlink sources, or comparing against competitors. When used in SplashDash, it adds context to local SEO trends and performance.
Is the spam score something I should worry about?
Spam Score helps identify domains that might be flagged by search engines due to suspicious link-building practices or poor quality. A high spam score could indicate risk, especially if you’re linking to or receiving links from that site. In SplashDash, you can monitor these scores to maintain a healthy backlink profile.
For more detailed information, please visit the official Moz website.
Questions about this integration? Email hello@splashdash.ai
