OpenAI
Use OpenAI to automate analytics, summarize reports, and generate insights across competitive data.
Last updated: July 3, 2025
Updated by: Ruan Marinho
What is this integration?
The OpenAI integration connects SplashDash with the GPT language models to bring artificial intelligence into your reporting and sales workflows. This enables you to generate written summaries, reporting drafts, and insights automatically, using SplashDash's data sources.
This integration simplifies the process of querying Census APIs, handling data formatting, and keeping up-to-date with available datasets.
It helps reduce manual effort and adds clarity and speed to report generation, client communication, and internal marketing processes.
What does it gather?
Instead of gathering external marketing data like other integrations, OpenAI processes the data already available in your connected sources. It uses this information to generate helpful outputs:
Natural language summaries of reports and dashboards
AI-generated content drafts for blog posts, ads, or metadata
Recommendations based on performance trends and patterns
Data explanations and context for clients or stakeholders
Rewrites or tone adjustments for client-facing copy
What kind of reports can this integration be used with?
OpenAI adds value across many types of SplashDash reports by turning raw data into clear, written insights:
Executive summaries for monthly or quarterly marketing performance reports
Content idea generation reports based on keyword or competitor data
SEO reports with auto-generated explanations of trends and performance
Social media or PPC campaign reports with tone-matched writeups
Website audits with AI-written summaries of technical findings and suggestions
Example report
A sample report generated using data from the OpenAI integration.
Source: OpenAI and Ahrefs
Frequently asked questions
What can I do with the OpenAI integration in SplashDash?
The OpenAI integration allows you to search, analyze, and summarize marketing data.
Do I need an OpenAI account or API key to use the integration?
No, SplashDash handles the backend access to OpenAI, so you don't need your own API key. Everything is built directly into the platform for a seamless experience.
Does OpenAI pull or store any of my marketing data?
No, OpenAI does not store your marketing data. It processes the information within SplashDash in real time to generate outputs, but data is not retained by OpenAI. This ensures your information stays secure and private.
What types of users benefit most from this integration?
Marketing agencies, freelancers, and in-house teams that handle high volumes of reporting or sales enablement will benefit the most.
It’s especially useful for generating executive summaries, simplifying complex analytics, and producing first drafts of email updates. The integration helps reduce time spent writing and increases productivity across your marketing workflow.
For more detailed information, please visit the official OpenAI website.
Questions about this integration? Email hello@splashdash.ai
