Advanced Keyword Research

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

Advanced Keyword Research is a tool built into SplashDash that helps marketers identify the highest-value keywords for SEO and PPC campaigns. Unlike basic keyword tools, this feature dives deeper into search intent, competitor targeting, and real-time difficulty scoring. It combines live data from multiple sources to deliver keyword suggestions, SERP overviews, CPC values, search volume, ranking difficulty, and even backlink thresholds needed to compete.

Watch this short video to see Advanced Keyword Research in action.

How to use it

Using Advanced Keyword Research in SplashDash is straightforward:

  1. Navigate to the “Keyword Research” tab in your dashboard.
  2. Enter a keyword, phrase, or domain you want to analyze.
  3. Select your country or region to narrow the data.
  4. Click “Search.”
  5. Review the results: You’ll see keyword variations, search volume, cost-per-click, difficulty score, and top-ranking competitors.
  6. Use filters to sort by volume, intent, difficulty, or SERP features.
  7. Export any data or save keywords to a list for tracking.

When to use it

Advanced Keyword Research is particularly useful in the following situations:

Planning new content

Refreshing existing pages

Launching PPC campaigns

Analyzing competitors

Targeting local search

For Marketing & Agency Use

This feature is built to tie keyword research directly to client goals. It models impressions and conversions based on spend, making it easier to prioritize keywords with real ROI. Use the charts and filters to show quick wins, long-term targets, and competitive gaps—then turn that into a clear, data-backed strategy clients can understand.

Frequently asked questions

  • What makes SplashDash’s keyword research “advanced”?

    It combines traditional keyword metrics like search volume and CPC with real-time SERP analysis, competitor overlap, and difficulty modeling. It then uses AI to filter the terms best fit for local SEO.

  • Can I use it for local SEO?

    Yes. You can geo-target keyword suggestions and filter by city or region. This makes it ideal for local service businesses and franchises.

  • Is this useful for PPC as well as SEO?

    Definitely. Alongside organic difficulty, you’ll also see cost-per-click data and ad density to help guide your paid campaign decisions.

  • How many keywords can I research at once?

    You can enter up 1 seed keyword and the platform will perform research delivering hundreds of results.

See an example

Explore a live example of the report to understand its capabilities and interface.