Reports
Need more information about a report? Navigate all of the report types in the SplashDash platform.
Ad Budget Simulator
Estimate ad spend, click volume, and ROI based on population, CPC, and real search demand—before a campaign ever launches.
Keyword Research
Find high-potential keywords and discover opportunities using AI-driven analysis for better targeting and content strategy.
Backlinks Overview
Review a domain’s backlink profile, referring domains, lost links, and link quality to guide SEO and authority-building efforts.
Brand Search Volume
Track branded keyword search trends to measure awareness and brand lift over time using filters.
Competitive Overview
See how your client stacks up in SEO, traffic, reviews, and domain authority compared to top local competitors.
Competitor Ad Strategies
Analyze Google Ads from competing businesses, including spend estimates, CPC, funnel data, and actual ad creatives.
Customer Sentiment
Visualize customer sentiment across reviews and discover what people love—or don’t—about your client or competitors.
Digital Presence
Get a full online footprint of a business including traffic, keywords, reviews, backlinks, and visibility.
Domain Rating Over Time
Track domain authority growth and estimate how it’s influencing traffic and rankings using AI as the primary engine.
Duda Website Stats
See traffic, form fills, and behavior on Duda sites—ideal for performance reviews without analytics access.
Keyword Trend Comparison
Compare keyword popularity over time to identify seasonality, rising demand, or campaign timing windows.
Keyword Driving Traffic
See the exact keywords bringing users to a site and how well those keywords are ranking.
Local Age Demographics
Break down audience age and generation data for any ZIP code or region to inform targeting and messaging.
Local Backlinks Audit
Compare your client’s backlinks and domain authority to local competitors in the same niche.
Local Demographics
Pull real ZIP code–level insights on population, race, and household structure to support targeting.
Local Income Demographics
Visualize household income distribution in your client’s service area to better price, position, and target.
Local Population Demographics
Quickly understand how many people live in your client’s market and how it compares to surrounding areas.
Local Service Ads Market Analysis
Track how businesses are showing up in Google’s pay-per-lead ad units—great for LSA strategy and visibility reviews.
Local Marketplace Overview
Compare Google reviews and ratings across businesses in a niche to find gaps and guide reputation work.
Organic Traffic
Overview
Track how organic traffic has changed over time to identify growth, seasonality, or decline.
Google Search Position Tracking
See where a business ranks in live search and map results across Google, Bing, and other platforms.
Sentiment Analysis
Get keyword-based breakdowns of what drives positive and negative reviews in a business category.
Top Website Pages
See which website pages are driving traffic—and which need attention—to guide content or redesign strategy.
Website Performance
Evaluate site speed, accessibility, SEO health, and domain authority all in one quick snapshot.