Reports

Need more information about a report? Navigate all of the report types in the SplashDash platform.


Ad Budget Simulator

Estimate ad spend, click volume, and ROI based on population, CPC, and real search demand—before a campaign ever launches.

Keyword Research

Find high-potential keywords and discover opportunities using AI-driven analysis for better targeting and content strategy.

Backlinks Overview

Review a domain’s backlink profile, referring domains, lost links, and link quality to guide SEO and authority-building efforts.

Brand Search Volume

Track branded keyword search trends to measure awareness and brand lift over time using filters.

Competitive Overview

See how your client stacks up in SEO, traffic, reviews, and domain authority compared to top local competitors.

Competitor Ad Strategies

Analyze Google Ads from competing businesses, including spend estimates, CPC, funnel data, and actual ad creatives.

Customer Sentiment

Visualize customer sentiment across reviews and discover what people love—or don’t—about your client or competitors.

Digital Presence

Get a full online footprint of a business including traffic, keywords, reviews, backlinks, and visibility.

Domain Rating Over Time

Track domain authority growth and estimate how it’s influencing traffic and rankings using AI as the primary engine.

Duda Website Stats

See traffic, form fills, and behavior on Duda sites—ideal for performance reviews without analytics access.

Keyword Trend Comparison

Compare keyword popularity over time to identify seasonality, rising demand, or campaign timing windows.

Keyword Driving Traffic

See the exact keywords bringing users to a site and how well those keywords are ranking.

Local Age Demographics

Break down audience age and generation data for any ZIP code or region to inform targeting and messaging.

Local Backlinks Audit

Compare your client’s backlinks and domain authority to local competitors in the same niche.

Local Demographics

Pull real ZIP code–level insights on population, race, and household structure to support targeting.

Local Income Demographics

Visualize household income distribution in your client’s service area to better price, position, and target.

Local Population Demographics

Quickly understand how many people live in your client’s market and how it compares to surrounding areas.

Local Service Ads Market Analysis

Track how businesses are showing up in Google’s pay-per-lead ad units—great for LSA strategy and visibility reviews.

Local Marketplace Overview

Compare Google reviews and ratings across businesses in a niche to find gaps and guide reputation work.

Organic Traffic
Overview

Track how organic traffic has changed over time to identify growth, seasonality, or decline.

Google Search Position Tracking

See where a business ranks in live search and map results across Google, Bing, and other platforms.

Sentiment Analysis

Get keyword-based breakdowns of what drives positive and negative reviews in a business category.

Top Website Pages

See which website pages are driving traffic—and which need attention—to guide content or redesign strategy.

Website Performance

Evaluate site speed, accessibility, SEO health, and domain authority all in one quick snapshot.