Digital Presence

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

Digital Presence gives you a full snapshot of a business’s online performance—covering traffic, keywords, backlinks, reviews, and domain health. Instantly see how visible and credible they are across search and local platforms, with visuals like trend lines, sentiment maps, and keyword charts. Ideal for audits, sales, and strategy.

How to use it

  1. Go to the Digital Presence section in your SplashDash dashboard.
  2. Enter your domain, business name, and location.
  3. Click Submit to generate your presence report.
  4. Review your visibility score, domain stats, and top keywords, etc.
  5. Share the report for internal reviews or client presentations.

When to use it

Quickly understand where a business is strong or weak online

Pitch SEO or content improvements backed by real traffic data

Explain how reviews and backlink quality impact rankings

Identify top-performing pages and opportunities to optimize others

Save time on initial audits or onboarding by skipping tool integrations

For Marketing & Agency Use

Example use case: You’re running a prospecting call with a moving company. With this report, you show them that while they have strong branded keyword traffic and over 1,000 monthly organic visitors, 89 of their pages have no traffic. You use that to recommend a content cleanup and retargeting strategy that gets them faster results and improves UX.

Frequently asked questions

  • What metrics are included in Digital Presence?

    Website & Traffic Metrics


    • Total organic traffic (monthly estimate)
    • Organic keyword count
    • Traffic value ($ equivalent in Google Ads)
    • Traffic growth rate (historical trends)
    • Top-performing pages (by URL and traffic)
    • Pages with no traffic
    • Average traffic per page

    Keyword & Ranking Data


    • Top keywords by monthly volume
    • Branded vs. non-branded keyword breakdown
    • Keyword positions (Top 3, 4–10, 11+)
    • Search volume and competition level per keyword
    • % of branded traffic

    Domain & Technical Info


    • Domain Authority (DA)
    • Spam Score
    • Domain age and registration details (provider, expiration)
    • CMS detection (if available)

    Backlink Metrics


    • Total backlinks
    • Total referring domains
    • Number of dofollow links
    • Lost backlinks (with source/target info)
    • Top source URLs
    • Top anchor text
    • Link type (text/image, dofollow/nofollow)
    • First seen / last seen dates

    Reputation & Sentiment


    • Total review count
    • Average star rating
    • Sentiment breakdown (positive, neutral, negative %)
    • Frequently mentioned keywords/themes in reviews
    • Star rating trend analysis
    • Review snippet highlights (positive and negative)

    Business Details & Operations:


    • Business name and contact info
    • Hours of operation
    • Services listed 
    • Google Business category

  • What do I need to generate a sentiment report?

    Just enter your domain name, business name, and location. SplashDash will do the rest.

  • What does the sentiment score mean?

    It’s the percentage of positive, neutral, or negative mentions over time—based on keyword tone, context, and volume. You can filter these by positive, neutral, and negative.

  • What does the organic traffic number represent?

    Organic traffic is the estimated number of monthly visitors coming from search engines like Google. It reflects how well the business is currently ranking for relevant keywords and how visible they are online.

  • What is traffic value, and why does it matter?

    Traffic value is the estimated monthly cost of acquiring the same traffic through paid advertising. It's a great way to show clients the real dollar value of their SEO performance, even if they’re not currently running ads.

  • What does Domain Authority (DA) tell me?

    Domain Authority is a score from 1–100 that predicts how likely a website is to rank. A higher DA usually means stronger trust and visibility. Agencies can use this to determine if link building or PR outreach is needed.

  • Why are backlinks and referring domains separated?

    Total backlinks show how many links point to a site, while referring domains show how many unique websites link to it. More unique domains usually carry more weight in SEO. Aim for diversity, not just volume.

  • What does it mean if most website pages have no traffic?

    That indicates content bloat or underperformance. 


    Use this as an opportunity to consolidate, redirect, or improve those pages—boosting overall site quality and focus.

  • How should I interpret historical traffic trends?

    Look at the timeline to see seasonality, growth, or drops in traffic. This helps set expectations with clients and identify good timing for launching campaigns or making site updates.

  • What does it mean if backlinks have been lost?

    Backlink loss happens naturally over time, but ongoing link monitoring is key. Lost links may weaken SEO performance. Recommend new outreach efforts or campaigns to offset these losses.

  • How do I present this report to clients or prospects?

    Use it as a clear, data-backed snapshot of their current digital health. Highlight strengths, expose opportunities, and use visuals to support a strategic pitch or monthly report. It’s ideal for onboarding, proposals, or upselling.

See an example

Explore a live example of the report to understand its capabilities and interface.