Local Income Demographics

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

Local Income Demographics shows how household income levels are distributed across a specific geographic area. It helps marketers and agencies understand purchasing power within a market and align targeting, messaging, and offers to the right income segments. The data includes breakdowns by income range, population density, and conversion potential, making it a key tool for local ad strategy and market research.

How to use it

  1. Open the Local Income Demographics section in your SplashDash dashboard.
  2. Enter your target location (city or town)
  3. Click Submit to view income data.
  4. Review income brackets, estimated conversions, and audience density.
  5. Apply filters to isolate certain income levels or compare locations.
  6. Share the report for campaign planning or client presentation.

When to use it

Campaign targeting

Offer segmentation

Franchise and multi-location planning

Local SEO and content strategy

Sales and proposal support

For Marketing & Agency Use

Local income demographics is designed to help agencies validate targeting choices and adjust messaging based on real-world earning data. When showing it to clients, highlight which income groups have the most potential for impressions or conversions—and explain how campaigns can be structured to align with those segments. This helps tie market conditions directly to performance outcomes.

Frequently asked questions

  • What inputs are required to run the report?

    You just need to enter a location and SplashDash does the rest.

  • How is this different from just guessing or asking the client who they want to target?

    This is objective census data, not anecdotal guesses. It helps you challenge assumptions and position campaigns around facts.

  • How can I use this to help price services or packages?

    If the dominant income group earns $200K+, you can confidently pitch premium offers. If it’s <$50K, you might recommend lower-cost services or payment plan options.

  • Can I use this report to adjust my Google Ads targeting?

    Absolutely. You can pair this data with Google Ads geo-targeting by ZIP or town and layer in income brackets (especially with Performance Max or local service ads).

  • What does “per capita income” mean?

    Per capita income is the average income per person, while median household income reflects the middle range of household earnings. Use both to get a full picture of affordability in the area.

  • How often is this data updated?

    We pull directly from U.S. Census sources, including the American Community Survey, and update as new public data becomes available.

  • How do I explain this report to a client?

    Here’s a simple script:


    “We looked at the local income data for your area and found that your ideal customer base represents over 40% of households. That means your premium offer is a great fit—and we should highlight it more in your next campaign.”

  • Can this help with content and email strategy?

    Yes - Tailor subject lines, blog headlines, and calls-to-action to reflect the lifestyle, priorities, and purchasing behavior of the target income group.

  • What if my client is serving a very mixed income area?

    Segment your messaging. Build separate funnels for high and mid-tier buyers, or use different ad creatives per ZIP code.

  • How do I use this in a proposal or sales deck?

    Include screenshots or highlights of the income buckets, then map that directly to the client’s current offer strategy. Show where the market and their pricing either align—or don’t.

See an example

Explore a live example of the report to understand its capabilities and interface.