Local Population Demographics
Last updated: July 14, 2025
Updated by: Ruan Marinho
What it is
Local Population Demographics gives you a detailed look at the size and structure of your target audience in any geographic area. The report includes total population, density, age and gender breakdowns, and estimated local reachability. It’s a foundational tool for understanding the audience potential in a market before launching or scaling a campaign.
How to use it
- Go to the Local Population Demographics section in your SplashDash dashboard.
- Enter your target location (zip code, city, county, or custom radius).
- (Optional) Choose a date range or connect an existing campaign for added performance data.
- Click Generate Report to load the demographic breakdown.
- Review total population, density, and segment breakdowns.
- Apply filters to focus on specific areas or audience types.
- Export the report for use in planning, strategy, or client deliverables.
When to use it
Market research
Campaign targeting
Franchise expansion
Client onboarding
Performance projections
For Marketing & Agency Use
This report is generated using publicly available census and geographic data, layered with SplashDash’s campaign modeling (when linked). It helps agencies validate whether a market is large enough to support campaign goals, and identify where the highest density of target audience segments lives. When explaining it to clients, focus on how population size and structure affect media spend, targeting options, and campaign scaling potential.
Frequently asked questions
What inputs are needed to generate the report?
Just enter a location. Optionally, you can select a date range or connect a campaign for performance overlays.
What outputs are included?
Total population, age and gender distribution, population density, and estimated reach or conversions if tied to a campaign.
Can I compare multiple locations side by side?
Yes. You can run side-by-side reports to see how population size and makeup vary across markets.
How current is the data?
Core population data is refreshed quarterly from official sources. Campaign-linked metrics are updated in real time.
See an example
Explore a live example of the report to understand its capabilities and interface.
