Local Marketplace Overview

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

The Marketplace Overview Report gives you a snapshot of how top competitors are performing in a specific local market for a chosen keyword. This includes Google review volume, average star ratings, business rankings, and market-wide visibility benchmarks.

How to use it

  1. Go to the Marketplace Overview section in your SplashDash dashboard.
  2. Search for a keyword (e.g. "botox near me")
  3. Enter a specific location (e.g. Southington, Connecticut)
  4. Click Submit to pull the maps data.
  5. View rankings, review counts, average ratings, and suggested actions
  6. Share the report for internal use or for client meetings.

When to use it

Pitching a new client and need to position their business against the top-rated competitors in their area

Justifying why review generation, local citations, or Google Business optimization is necessary

Identifying whether a business is truly competitive for a service-related keyword

Preparing for quarterly performance reviews or business development check-ins

Reviewing how saturated or open a local market is for entry or expansion

For Marketing & Agency Use

Use case: An agency was preparing a proposal for a new med spa client in Southington, CT. The client was interested in ranking for “botox near me,” but had only 30 reviews and a 4.3 star rating. Using the Marketplace Overview Report, the agency discovered the average competitor had over 140 reviews and most had 4.9+ ratings.

With this data, they created a simple one-sheet showing:

  • Where the client ranked in comparison
  • How many reviews were needed to break into the top 3
  • How to raise their average rating with a follow-up email strategy

The report helped the agency close the deal in a single call, with a 90-day review campaign and a clear KPI framework.

Frequently asked questions

  • Where does the review data come from?

    SplashDash pulls from publicly available business listings on platforms like Google Maps, using your keyword and location to compile real-time competitor data.

  • How are businesses ranked in this report?

    Businesses are ranked based on a combination of review count and star rating, weighted toward relevance and recency.

  • Can I search for any keyword or industry?

    Yes. You can input service-based keywords relevant to your client (e.g., “roofing,” “medspa,” “landscaping”) and select any U.S. location.

  • Can I compare my client to these competitors directly?

    While this version focuses on a market overview, you can easily identify where your client falls on the list—or use their review metrics to run a comparison manually.

  • Can I use this to justify a review generation strategy?

    Absolutely. The report highlights how many more reviews are needed to compete—and what the average star rating is—so you can build clear ROI around review efforts.

  • Can I show this to my client?

    Yes. It’s designed to be client-friendly and highly visual. It’s great for presentations, audits, and onboarding documents.

  • How often should I run this report?

    We recommend running it before a campaign, during prospecting, and at least quarterly to assess progress in local reputation and visibility.

  • Does this report track only Google reviews?

    Currently, yes. We prioritize Google reviews as they most directly impact local rankings and visibility. SplashDash plans on supporting more platforms in the near future.

  • How accurate is the average star rating and review count?

    All metrics are pulled from current listings and updated in real-time at the moment the report is run.

  • Can I download or export this report?

    Yes. Reports can be shared via a live link for use in proposals, strategy decks, or client reviews.

See an example

Explore a live example of the report to understand its capabilities and interface.