Website Performance

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

Website Performance gives you a technical overview of how your website is functioning from a speed, usability, and mobile-friendliness standpoint. It helps identify performance issues that affect user experience, SEO rankings, and conversion rates. The tool checks your site’s Core Web Vitals, load times, and mobile responsiveness—then scores it against benchmarks.

How to use it

  1. Go to the Website Performance section in your SplashDash dashboard.
  2. Enter your domain or specific URL you want to analyze.
  3. Click Submit to begin the performance scan.
  4. Review your performance scores, Core Web Vitals, and flagged issues.
  5. Use filters to prioritize mobile issues, page speed, or UX warnings.
  6. Share the report for developer fixes or client review.

When to use it

Identify technical blockers before campaigns launch

Justify SEO improvements or redesigns

Build trust by highlighting performance gains

Set expectations around what's needed to improve rankings

Add a technical layer to client conversations without overwhelming them

For Marketing & Agency Use

Use case example: you’re preparing a strategy review for a hospitality client. The report shows their Lighthouse performance score is 77 and page speed is lagging, while their SEO and domain authority are trending up. You now have a clear roadmap: improve technical speed, continue content expansion, and solidify local authority.

Frequently asked questions

  • What inputs are required to run the report?

    Enter a full domain or URL and SplashDash does the rest.

  • What outputs does the report provide?

    • Monthly organic traffic and keyword count
    • Lighthouse performance metrics: site speed, accessibility, SEO, best practices
    • Domain and page authority scores
    • Spam score and number of referring pages
    • Domain registration, expiration, and CMS detection

  • How is domain authority measured in this report?

    It’s pulled from Moz and reflects the overall trustworthiness of a domain on a 0–100 scale. Higher scores tend to correlate with stronger search rankings.

  • What should I do if the spam score is high?

    That may indicate risky backlinks or domain issues. Use it as a conversation starter about link quality and long-term SEO health.

  • What does this tell me about the site's SEO progress?

    You can track the number of ranking keywords and monthly organic traffic. If those are increasing, it shows momentum. If not, use that to recommend content or on-page SEO work.

  • Can I run this report on any site, even if we didn’t build it?

    Yes. It works on any public domain and doesn’t require access to analytics or CMS tools. It’s especially useful during the prospecting or pre-audit phase.

  • How can I use this in a proposal or pitch deck?

    Use the key stats to visually show where the client is strong (like a low spam score or growing traffic) and where there’s opportunity (like a low performance score). It gives credibility and context to your recommendations.

  • Is this report useful for ongoing client reporting?

    Yes. Monthly check-ins can show improvements in keyword growth, authority, or traffic—ideal for showing ROI on SEO and development efforts.

  • What if the CMS is listed as “not detected”?

    That happens if the CMS is custom-built or doesn’t leave a clear footprint. It doesn’t affect the rest of the report, and you can still pull all other metrics.

  • Can I use this to justify a site redesign?

    Yes. If speed is low, SEO is flat, and traffic is underperforming, this report gives you clear, non-technical evidence to make the case for an updated website.

  • Do I need to install anything or get access to their Google tools?

    No. SplashDash works without setup, logins, or integrations. Just type in the domain and get a full performance snapshot.

See an example

Explore a live example of the report to understand its capabilities and interface.